FISHMAN
The Fishman SoloAmp, an all-inclusive amplifier is the perfect back-up artist for the solo performer. This campaign pokes fun at the sad truth about the solo musician's condition and delivers the perfect solution. A true 360 campaign that translates well across all media— print ads, retail, outdoor promotions, trade shows and web.
ACTEMRA
Actemra is a biologic drug for Rheumatoid Arthritis. The “I AM MORE THAN MY RA” campaign is an unbranded data capture effort. The campaign encourages sufferers to look at life beyond their disease. The purpose of the campaign was to have sufferers visit the RheumatoidArthritis.com website and register. Campaign used print ads, direct mail, e-mail and banners to drive sufferers to the site.
CITI
How often do you hear a bank say money isn't everything? This award winning campaign for Citi did just that and successfully unified all Citi brands under a single marketing umbrella—the award-winning "Live Richly" campaign. It reminds audiences that while money is important, it's not everything. It is a 360 masterpiece that worked seamlessly across print, direct, retail, broadcast and the web.
HI-LITER
What do you do with a great brand that is also a global icon? Have fun with it! What a Hi-Liter does needs no explanation. So instead this award-winnning campaign explores the important, hidden messages in everyday communications. This is a light hearted campaign that extends endlessly across all media and makes a lasting impression.
IBM
At the start of the decade, all software giants were trying to make a mark with their version of the open source operating system, Linux. This is the IBM “Linux Facts” campaign. This campaign is a B2B effort trying to establish IBM as a leader in the Linux space. A highly successful 360 direct response campaign that included DR Print, Direct Mail, Web and eCRM. It helped establish IBM as a leader in the Linux space.
LYRICA
Lyrica is a Pfizer drug for nerve pain from diabetes. The disease affects nerves, especially in the extremities, translates stimulus and relays it to the brain as pain. Campaign shows how the disease makes simple everyday tasks look painful. This campaign works well across all media, but especially the web and also includes unbranded DRTV.
RELPAX
Relpax—a migraine medication beloved by patients and trusted by neurologists. This campaign is divided into two different campaigns for professionals and consumers. The professional highlights the tough nature of Relpax that will fight stubborn migraines. And the consumer campaign assures that helps sufferers get rid of migraines fast. This campaign vastly improved Relpax’s sagging sales.
ETC
While some campaigns are very creative, they don't all go 360. Here are small examples of some other work that stands strong on it’s own. They include AT&T Wireless Go Phone merchandising posters, Mastercard for Business print ads, Pfizer Anti-Infective Portfolio print ads, the Abbott Vascular Multi-Vision print campaign, a digital quiz for Actemra and an unbranded DRTV ad for Lipitor.